How to launch a clothing brand that sells to strangers in 90 days
Using data from brands already winning, without ordering thousands of pieces.
- No big following needed
- 50-piece runs, not 500
- Built around a 9 to 5
Free · Live online · About 2 hours · For founders with a day job or another business
Every founder David works with starts in one of three places
You have the name. You need the steps.
A logo, the colours, maybe tech packs sitting on your laptop. No factory you trust and no site yet. It can feel too early to get help. It's actually the cheapest moment to get the order right. Amber was told to launch on her own first, and came back having lost over $7,000 on the wrong steps.
Boxes of stock and 10 sales? It's not the product.
The inventory's paid for, the site's live and you've tried ads. People get to the website and don't buy. The only orders so far came from coworkers and family. The product was rarely the problem. The order you did things in was.
You don't need a pep talk. You need data.
You run a company or you've worked in the industry. You want to see real sales data, factories that hold quality at 50 units, and proof from brands like yours. That's most of what Sunday is.
As you watch on Sunday, you'll notice which one is you, and David shows you which step is yours and what comes after it.
The shift after your shift
- Lunch break. Open Shopify. Zero orders again.
- Gym. Scrolling other brands on Instagram between sets.
- Email the factory again about the size chart.
- Redo the logo. Third version this month.
- A YouTube video on Meta ads. Still no idea what to post tomorrow.
That's the evening a lot of David's founders described before they started. A full workday, then two or three hours on the brand, and money going into product that nobody outside their circle bought.
You've already proved you'll put the hours in. It was never a taste problem or a work-ethic problem. Nobody gave you the order of steps, and nobody checked your work.
Now those same founders open their laptop to a list of what to do this week, a factory that answers, and a site that looks like the brands they used to screenshot.
On Sunday, David shows you the order he'd follow if he were starting again tomorrow, using real sales data instead of guesses.
The course was videos. The agency was a retainer. Nobody checked your work.
The course that was just videos
You watched the modules, got stuck on the factory part, and there was nobody to ask. So you went back to guessing.
The agency on a monthly retainer
Image ads, months of "testing" and an invoice every month. Traffic, almost no sales, and no real reason for them to fix it fast.
The 300-piece minimum, or the $23 tee
Either the factory makes you over-order and the boxes sit in the garage, or the local printer's price eats your margin before you've sold one.
YouTube and ChatGPT at midnight
Free, fast and always there. Also all over the place. No order of steps, and no one to tell you if what you made is any good.
If you've been burned before, that's useful. You already know what doesn't work, so you'll spot the difference within the first few minutes on Sunday.
Stay until the end. Get the tools David's students use to start.
"Watch the training live until the end and I'll send you two resources I normally keep for students inside The Scale Club."
The Hero Product Finder
A step-by-step checklist for finding what's already selling in your niche before you spend a dollar on samples.
The 50-Piece Factory Starter Sheet
A sample of vetted low-minimum factories, so your first run doesn't cost you thousands.
Only for people who stay for the entire live training.
What you'll learn on the training
How to pick your first product using real sales data, without guessing or designing from scratch.
Find what's already selling for brands like yours, then make it your own with your story and identity.
How to make your first run with just 50 pieces, without $20K of inventory or margins that kill your profit.
See how low-minimum factories work, and why a $23 shirt from a local printer keeps most brands stuck.
How to turn strangers into buyers, without a big following or an agency on retainer.
Why most sites get visits but no sales, why more ad money rarely fixes it, and the content and store setup the brands you admire use instead.
David built a $20M brand, sold it, and started again. Now he shows founders the steps.
David has spent more than 14 years in fashion. He scaled Kollar Clothing to $20M in sales and 300+ stores, sold it, and started again from scratch with Laidback Lover. Doing it twice is why he teaches the order of steps instead of the highlight reel.
Through The Scale Club he has coached more than 5,000 brand owners, most of them building around a day job or another business.
What founders say after working with David
$50K in sales in about two months. A $115K month by month nine.
On a live group call, two months in, Amber told David they'd already hit $50K in sales with ads returning 5x to 9x. Seven months later, she emailed him this:
Individual results, shared with permission. Results vary based on product, budget, experience and effort.
This training is built for one kind of founder
This is for you if
- ✓You're building a brand around a full-time job or another business, and you're ready to invest in doing it properly this time
- ✓You have a name, samples or tech packs, or stock that isn't moving
- ✓You can give it four or five focused hours a week, evenings and weekends
- ✓You make the calls on your brand, or you'll watch with the partner who makes them with you
- ✓You want someone who's done it to tell you the steps, and then you'll actually do them
This is not for you if
- ✕You're looking for the cheapest course you can watch on your own
- ✕You want a print-on-demand store with no plan to ever hold stock
- ✕You want someone to build it all while you stay out of it
- ✕"I'll make time" is the whole plan
- ✕You'd need rent or living money to fund the brand right now
Before you save your seat
Is this another course?
No. A course is videos you watch alone and get stuck on. This is David teaching live, then staying on for questions. If a course has let you down before, you'll feel the difference early.
Who is David, and is he legit?
Look him up. He scaled Kollar Clothing to $20M in sales and 300+ stores, sold it, and now runs Laidback Lover. CAFA nominee, featured in Forbes, shown at New York Fashion Week, and more than 5,000 brand owners coached. Then come on Sunday and see if the way he teaches matches what you find.
Will it actually be David, or someone on his team?
It's David, live, start to finish, and he takes questions at the end. If you decide you want his help afterwards, he'll explain exactly how involved he is, so you're not guessing.
Can't I just figure this out on YouTube?
You could, the same way you could learn to swim by splashing around in the shallow end for a year. Most founders who come to David already tried that. The videos were free. The wrong samples, factory and site weren't.
I'm not ready yet. Should I do more first?
Amber was told to launch on her own first. She came back having wasted over $7,000, then did $50,000 within 60 days of joining. The best time to learn the order is before you pay for the next step, which is why this training comes before all of it.
I work 9 to 5. Will I be able to make it?
It's on a Sunday at 4PM ET on purpose, so people with day jobs can be there live. Block the two hours now and treat it like a meeting with your brand.
Do I need a big following first?
No. Plenty of founders have a big following and almost no sales, because the product and the store weren't set up to convert. David covers what to build first, so the followers come to something that sells.
Can I bring my partner?
Yes, please do. If someone builds the brand with you or helps you make decisions, watch it together. You'll both see the same plan, and nobody has to explain it second-hand afterwards.
Is it really free? What's the catch?
The training is free. At the end, David explains how founders work with him directly and who that's a fit for. There's no obligation, and you leave with the steps and the bonus either way.
Will there be a replay?
Plan to be there live. The live-attendee bonus only goes to people who stay until the end.
Picture the brand working
- An order notification on your lunch break, from someone in another state you've never met
- A site that looks as established as the brands you used to screenshot
- Comments under your posts asking "where's this from?"
- A friend texting you a photo of a stranger wearing your piece
- Knowing exactly what to work on this week, instead of guessing at 11PM
Your brand deserves more than friends and family buying it
If nothing changes, six months from now it's the same boxes and the same handful of orders from people who know you. Or you spend two hours with David on Sunday, see the order of steps he uses, and decide what the next six months of your brand look like.